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SEO Case Study: IVV


IVV old website design
Old web site design

Recognizing the need for a web site redesign and a boost in online visibility, Italian Vacation Villas, a premiere provider of vacation villas, farmhouses and apartments throughout Italy, hired Searchlight Interactive to redesign its web site (villasitalia.com). The Washington DC - based company also hired us to conduct initial search engine optimization and marketing services.

Approach (site redesign and SEO)

The existing site design and code was quite antiquated. Searchlight Interactive reviewed the information available and worked with IVV to develop a modern, efficient website that presented users with a look and feel, more in line with the quality of professional service offered by IVV.

Searchlight Interactive converted all of the existing property images and information into a database to allow for searchability based on several criteria and to establish an efficient way to update and maintain the information.

At the same time, Searchlight Interactive developed the site with standard acceptable SEO practices and optimized page content to improve organic search engine results and drive more traffic to the site where possible. This included a "send this page to a friend" capability. After site launch, we made sure the site was properly indexed and listed, and engaged in initial link building and search engine marketing.


IVV new web site design
New web design

The site was quickly indexed by Google and Yahoo and compliments on the site design and functionality continue to reach the owners. The site also ranks quite well for several top competitive keywords/phrases, including several number one positions in Google.

The site also ranks quite well for actual villa names (generally appearing in positions 1-4 on Google). This is significant as there are many competing agencies in the U.S. and Europe that rent the same villas.

Monthly visitors increased
from 3,853 to 14,497!

*There were 3,853 monthly visitors in February 06 (before SEO and redesign) and 14,497 monthly visitors in January 08 (after SEO and redesign).

So contact us for a website design and SEO consultation.


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