Link Building Services
The quality and quantity of incoming links has become more and more relevant and important as the search engines adjust their algorithms. While those algorithms are complicated and consider multiple factors, Google in particular, gives strong weight to in-bound link quality and quantity when ranking sites.
As such, we consider building links from directory listings, affiliate content sites and sites that offer substantive on-topic subject matter and traffic to be essential for both B2C and B2B businesses.
"In a competitive market, a successful link-building effort often can determine whether you rank above or below your competition."
Our link building services include listings (both paid and free) in general directories of value and topic/subject specific directories of value if they exist for your channel.
Link Building Campaigns
Building links is a laborious process. While there are many popular site submission software packages available, we (and many others in the search engine marketing community) feel that manual submissions result in the most accurate listings and often are more effective than a "one-size-fits all" approach.
As such, we will work to submit your site and key pages within your site manually to key directories. We also track submission and listings within web directories.
Once directory submissions are completed, Searchlight Interactive will develop an additional link target list by researching inbound links to the sites of your top competitors and by independently identifying sites that contain related or affiliated content.
We then will contact the organizations on your behalf and request links from their sites, track and report that progress.
Link building should be considered an ongoing, long-term effort. The web is always evolving and opportunities for inbound links are added and removed constantly.
Link building can also be achieved by paid placement, public relations methods, authoring articles and by certain blog/social marketing techniques.
Contact us to learn more about our link building services.